Shared mobility services: understanding the challenges and taking action
Car-pooling, car-sharing, standard and now autonomous on-demand transport. As we enter a new era in MaaS (Mobility as a Service), Groupe Renault is forming new partnerships and developing innovating solutions to get tomorrow’s mobility off the ground, which will translate into electric, connected and increasingly autonomous and shared services. Here is an overview of the different types of services already or soon to be available to users.
Car-pooling: a solution for everyday life
Car-pooling, a service used by tens of millions of people across the world, allows users to share all types of journeys and minimise their environmental impact.
• According to the French Agency for Environment and Energy Management (ADEME), long-distance car-pooling reduces CO2 emissions by an average of 12%.
• As for short-distance car-pooling, this service mainly involves commutes. If such service did not exist, 90% of users would use their personal car to drive to work.
In addition to its French in-house car-pooling platform for employees, Groupe Renault also partnered with iDVroom, one of the market leaders in car-pooling for commuters. Since 2017, Renault car drivers have been able to share their journey directly through the iDVroom website and app, allowing them to easily find new “car-poolers” and save money on their daily journeys. In order to generally improve car-pooling experience, Renault reviews interface solutions between car-pooling operators and its connected vehicles and digital tools.
Car-sharing: towards electric “free floating”
According to the Boston Consulting Group, the growing car-sharing market will include almost 35 million users by 2021. This is good news on many levels:
• For the planet: car-sharing reduces greenhouse gas emissions by saving 200 kg of CO2 on average per year and per person, according ADEME.
• For transport: car-sharers generally resort to multimodal transport such as public transport, bikes, walking, etc.
• For the city: each car-sharing vehicle can replace ten passenger cars and free nine parking spaces.
Amongst the various types of care-sharing, the trend points to “free floating”. Better suited to the range of needs and urban pace, it allows users to park their vehicle wherever they want within a defined geographical area. This was one of the options developed in Paris by Groupe Renault with the implementation of its Moov’in.Paris service launched with ADA in the autumn of 2018.
Moov’in.Paris provides access to a fleet of Renault ZOEs or Renault Twizys for a period of 10 minutes to 4 hours. By the end of the year, Parisians and Ile-de-France residents in addition to passing businessmen and tourists will have access to 500 vehicles which can be located and booked using a simple dedicated app.
Ride-hailing: making on-demand transport more responsible
In order to meet the mobility needs of a predominantly urban customer base, the VTC and door-to-door transport offer has grown considerably in the last few years. Consequently, according to the French ADEME and the Ministry for Transport:
• There were 1.5 million VTC users in France in 2016.
• At that time, the development of this service had already led to 21,000 to 30,000 private cars being taken off the roads.
• At present, there are around 30,000 VTC operators in France, two-thirds of them in the Paris region.
In this highly competitive market, Groupe Renault committed to environmental quality challenges by acquiring and boosting the French VTC company Marcel through its subsidiary RCI Bank & Services. Since September 2018, Marcel has been offering its customers an eco-friendly on-demand transport solution with the Renault ZOE.
In order to ensure success of this service, called e.co, Groupe Renault and Marcel offer attractive rates to both customers (with rides starting at 5 euros) and drivers. The ZOEs’ rental and maintenance cost half as much as sedans and their sales are guaranteed. All of these are good reasons to give us great confidence in expanding the fleet from 100 to 500 ZOEs in 2019.
Towards a fully autonomous on-demand transport service
In the race for innovation, the most advanced manufacturers have been testing the first autonomous on-demand transport solutions with the development of autonomous vehicles or shuttles following predefined routes and stopping on-demand. This is a major challenge which involves nothing less than inventing tomorrow’s on-demand and shared transport.
In Rouen (France), Groupe Renault and Transdev have launched Europe’s first autonomous on-demand and shared mobility experimental service on open roads: the “Rouen Normandy Autonomous Lab”. The fleet comprises four electric but also autonomous Renault ZOE robot-vehicles providing on-demand rides and running on three circuits covering a distance of ten kilometres. A shuttle will soon complete the fleet during the experimental phase which will last from June 2018 until the end of 2019.
And this is just a start. The EZ-GO, Renault’s electric robot-vehicle introduced at the 2018 Geneva Motor Show, provides an on-demand transport solution which can carry up to six passengers. Representing the concept of shared, connected and flexible urban transport, this solution is suitable for all personal mobility needs and uses.
In the future, car ownership will become increasingly supplemented by use, thus affecting the role of manufacturers. Now as a mobility operator, Groupe Renault intends to help people in a responsible, innovative and creative way in fulfilling all of their mobility needs. This is the “Easy Life” by Renault.